{"id":3170,"date":"2026-03-16T10:41:34","date_gmt":"2026-03-16T10:41:34","guid":{"rendered":"https:\/\/taigawise.fi\/?p=3170"},"modified":"2026-03-16T10:41:35","modified_gmt":"2026-03-16T10:41:35","slug":"white-winters-partners-with-taigawise-to-turn-sustainable-actions-into-impactful-communications","status":"publish","type":"post","link":"https:\/\/taigawise.fi\/en\/white-winters-partners-with-taigawise-to-turn-sustainable-actions-into-impactful-communications\/","title":{"rendered":"White Winters partners with Taigawise to turn sustainable actions into impactful communications"},"content":{"rendered":"\n

The White Winters programme has started cooperation with Taigawise as its sustainability communications partner, marking an exciting step towards making sustainability in winter sports more visible, more impactful and more courageous.<\/p>\n\n\n\n

White Winters develops sustainable solutions by uniting key stakeholders to tackle real-world sustainability challenges in winter sports, Taigawise ensures that these efforts are communicated clearly and credibly. <\/p>\n\n\n\n

Taigawise is a Finnish company with a mission to make sustainability management as simple and profitable as possible for customers. At the heart of its approach is one defining value: courage.<\/p>\n\n\n\n

\u201cCourage is one of Taigawise\u2019s core values. To us, courage means daring to take on challenges, introduce new ideas, and think beyond boundaries. It\u2019s also about having honest conversations \u2013 ones that drive both us, our partners and clients forward\u201c, says Hanna Liappis, CEO, Taigawise.<\/p>\n\n\n\n

\u201cSustainability challenges are complex and cannot be solved alone. We need teamwork to combat these challenges. That\u2019s why we are also gathering like-minded partners to support us with our mission: securing white winters for future generations as well\u201d, says Santtu Hulkkonen, CEO, Solved and Program Director, White Winters.<\/p>\n\n\n\n

Courage to collaborate<\/h3>\n\n\n\n

How do we turn winter sports into a solution rather than a problem? How do we ensure the sports remain desirable for new enthusiasts and business partners?<\/p>\n\n\n\n

The answer is collaboration.<\/p>\n\n\n\n

White Winters is built on shared ambition and collective action. By bringing together diverse actors across the winter sport ecosystem, the programme creates solutions that no single organisation could achieve alone.<\/p>\n\n\n\n

Collaboration is equally central to Taigawise\u2019s approach. With a multidisciplinary team and a strong partner network, Taigawise believes that real impact is created through openness, shared learning and bold thinking.<\/p>\n\n\n\n

Courage to communicate<\/h3>\n\n\n\n

Sustainability communication means standing behind your actions. It demands accuracy and transparency without greenwashing but also without unnecessary understatement. <\/p>\n\n\n\n

When actions are made visible and values are clearly articulated, communications become a tool for building trust, strengthening brand credibility and inspiring change. <\/p>\n\n\n\n

By aligning sustainability development with strong, honest communication, White Winters reinforces its role as a frontrunner in shaping the future of winter sports – courageously.<\/p>\n\n\n\n

\n

Contact:<\/strong><\/p>\n\n\n\n

\n

Santtu Hulkkonen, CEO, Solved | Program Director, White Winters, santtu.hulkkonen@solved.fi, +358 50 373 2895<\/p>\n\n\n\n

Hanna Liappis, CEO & Lead Sustainability Specialist, hanna.liappis@taigawise.fi, +358 40 099 2389<\/p>\n\n\n\n

<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n

More information:<\/strong><\/p>\n\n\n\n

\n

White Winters: www.whitewinters.org<\/a> I www.solved.fi<\/a> <\/p>\n\n\n\n

Taigawise: https:\/\/taigawise.fi\/<\/a> <\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The White Winters programme has started cooperation with Taigawise as its sustainability communications partner, marking an exciting step towards making sustainability in winter sports more visible, more impactful and more courageous. White Winters develops sustainable solutions by uniting key stakeholders to tackle real-world sustainability challenges in winter sports, Taigawise ensures that these efforts are communicated … Read more<\/a><\/p>\n","protected":false},"author":11,"featured_media":3224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[100],"tags":[101,103],"class_list":["post-3170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communications","tag-partnership","tag-sustainability-communications"],"yoast_head":"\nWhite Winters partners with Taigawise to turn sustainable actions into impactful communications - Taigawise<\/title>\n<meta name=\"description\" content=\"The White Winters programme has started cooperation with Taigawise as its sustainability communications partner.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taigawise.fi\/en\/white-winters-partners-with-taigawise-to-turn-sustainable-actions-into-impactful-communications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"White Winters partners with Taigawise to turn sustainable actions into impactful communications\" \/>\n<meta property=\"og:description\" content=\"The White Winters programme has started cooperation with Taigawise as its sustainability communications partner.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taigawise.fi\/en\/white-winters-partners-with-taigawise-to-turn-sustainable-actions-into-impactful-communications\/\" \/>\n<meta property=\"og:site_name\" content=\"Taigawise\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-16T10:41:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T10:41:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taigawise.fi\/wp-content\/uploads\/2026\/03\/IMG_7679-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Siiri Nokkanen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siiri Nokkanen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/taigawise.fi\\\/en\\\/white-winters-partners-with-taigawise-to-turn-sustainable-actions-into-impactful-communications\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taigawise.fi\\\/en\\\/white-winters-partners-with-taigawise-to-turn-sustainable-actions-into-impactful-communications\\\/\"},\"author\":{\"name\":\"Siiri Nokkanen\",\"@id\":\"https:\\\/\\\/taigawise.fi\\\/en\\\/#\\\/schema\\\/person\\\/643755800ff607e25698c653d9429f67\"},\"headline\":\"White Winters partners with Taigawise to turn sustainable actions into impactful communications\",\"datePublished\":\"2026-03-16T10:41:34+00:00\",\"dateModified\":\"2026-03-16T10:41:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/taigawise.fi\\\/en\\\/white-winters-partners-with-taigawise-to-turn-sustainable-actions-into-impactful-communications\\\/\"},\"wordCount\":406,\"publisher\":{\"@id\":\"https:\\\/\\\/taigawise.fi\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/taigawise.fi\\\/en\\\/white-winters-partners-with-taigawise-to-turn-sustainable-actions-into-impactful-communications\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taigawise.fi\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/IMG_7679-1-scaled.jpg\",\"keywords\":[\"Partnership\",\"Sustainability communications\"],\"articleSection\":[\"communications\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/taigawise.fi\\\/en\\\/white-winters-partners-with-taigawise-to-turn-sustainable-actions-into-impactful-communications\\\/\",\"url\":\"https:\\\/\\\/taigawise.fi\\\/en\\\/white-winters-partners-with-taigawise-to-turn-sustainable-actions-into-impactful-communications\\\/\",\"name\":\"White Winters partners with Taigawise to turn sustainable actions into impactful communications - 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